This video tells a story therefore the lyrics have a strong relationship with the visuals. It fits in with the genre conventions and sells the artist. Although there are limited shot types, there are some variations featuring the artist. The colour scheme is effective (the black and white representing the females mood) picturing the single Red balloon. When the mood is lifted the video transforms to colour. On the other hand the lip-syncing at begins a little trembly and it is hard to establish whether the artist is actually saying the words however, it does improve towards the end but, the artist looks dis-interested. Furthermore the shot that films the female by the tree and going around the tree is repeated a little too often. The video would benefit from having more vaired shots in place of this repeated footage.
Well done :)
Group 45
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